Press for ScanScout
Great venue, cold drinks and delicious food. I would say that pretty much sums it up. There is something to be said when an event is done right. It gives you the feeling that you truly are a "VIP" of sorts. Well played, ScanScout, well played.
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to use the pricing metric for the medium, according to Jason Krebs, executive vice president for the technology vendor.
Leading online video advertising company ScanScout (www.scanscout.com) today announced the availability of purely cost-per-engagement (CPE) ad units within pre-roll ads, an industry first. While video networks have long offered CPE units within banners and alongside video streams, ScanScout is the first to offer CPE units in pre-roll, within the video streams themselves. Agency buyers have already begun utilizing these ground-breaking units for numerous brands, including Jeep.
In the heart of a baseball fan, there is only space for one team: the Red Sox or the Yankees. And rarely does the allegiance flip. In the tech world, Boston entrepreneurs have historically taken it for granted that Boston venture capitalists loved them first, best, and forever. But lately, they can’t help noticing how many local investors seem to be “carrying bags of money south on the Acela,’’ as Jules Pieri puts it. Pieri is founder of a Lexington e-commerce start-up called Daily Grommet Inc.