Press for ShortTail Media

ShortTail Media, a company that helps publishers deliver video ads to text-based portions of their Web sites, has inked a deal with the Web video network/technology firm TidalTV.

As part of that deal, publishers in TidalTV's network, including 30 newspaper sites owned by The McClatchy Company, have begun selling advertisers ShortTail's signature D30 ad unit—a video interstitial, which appears as users click between various Web pages.