Press for MocoSpace
The Hispanic population represents huge opportunity for brands to connect with one of the fastest-growing segments of the U.S. population.
To some, mobile is unpredictable, new. There's still an element of hesitation for many brands -- a hesitation that we in the mobile marketing space don't understand. But if anything, mobile is more targeted, personal and ROI-driven than other media where most multicultural dollars are being spent, like TV and radio.
MocoSpace, the leading mobile social network in the U.S., announces the release of its latest Mobile Social Graph Report. The report highlights data on how user habits differ on various device types, including PCs, traditional feature phones and Android and iPhone.
Even before Facebook had an iPhone app, MocoSpace, a social network that appeals to a young, diverse demographic, had capitalized on the idea of networking via mobile devices.
From its inception, MocoSpace was designed for use not on smartphones but on traditional “feature” phones, which account for 80% of its traffic. The social network encourages users to find new friends online, and people can search and filter by gender, location and age among other criteria. It incorporates music, photos, videos, chat and games into the mobile and Web platforms.
Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won't be censored here, as the ones I'm referring to are Foursquare and Facebook.